Materi Kuliah Pemasaran Jasa PusDokInfo: Pertemuan VIII (Produk Jasa)
Menurut Lupiyoadi (2001:5) yang mensitasi Gronroos (1990):
“A service is an activity or series of activities of more or less intangible nature that normally, hut not necessarile, take place in interactions between the customer and service employees and/or physical resources or good ard/or system of the service provider, which are provided as solutions to customer problems.” Selengkapnya…PERT_8_PRODUK_JASA2
“A service is an activity or series of activities of more or less intangible nature that normally, hut not necessarile, take place in interactions between the customer and service employees and/or physical resources or good ard/or system of the service provider, which are provided as solutions to customer problems.” Selengkapnya…PERT_8_PRODUK_JASA2